Before You Bring Your New Pit Bull Puppy Home: Dog Owner Advice

There are several things one should consider before adding a Pit Bull terrier to your household. As with any and all breeds of dogs, Pit Bulls have their own individual quirks and personalities that should be researched and considered thoroughly before adding a Pit Bull puppy to your family. You also will need to make sure that you have time for a puppy in your life, as they crave lots of love and attention, and don’t do as well in busy families where they aren’t able to get that. You definitely do not want to add a new pet if it isn’t going to fit in with your family or other pets you may already have. Pit Bull terriers usually do better in homes with older children, than those with babies or toddlers.

Once you have made the decision that a Pit Bull puppy would be a good addition to your household, you will need to ready your house for him before you bring the puppy home. Preparing your home beforehand will make your first few days at home with your new puppy much easier. Puppies are naturally curious about their surroundings, so you definitely should take precaution with household products, plants, poisons, etc. Puppies also tend to be destructive sometimes, so you will also need to consider that as well. They like to chew a lot, so you will want to purchase toys for them to have, and keep anything you don’t want damaged out of the puppy’s area.

When you bring your new puppy home, you should ensure that there will be someone at home most of the time. The puppy should be taken outside often, at least until he is house-broken. It is also important that your puppy get a lot of exercise, which will help in getting rid of any pent up energy he may have, making the puppy easier to deal with.

It is very important to try to have a routine for your new puppy, as puppies tend to do better when things are kept consistent. Many puppies don’t respond well to change, so it is important to establish a routine and keep it up.

Owning a Pit Bull terrier comes with a lot of responsibility, as with owning any pet. Pit Bulls thrive in homes with loving and attentive owners. They are very loving and devoted when cared for and treated well.

Houston Dog Trainer Martin Bell – Teaching Puppy Not To Jump Or Bite

Martin Bell, Specialist Houston canine trainer knows if you lastly get that adorable, cuddly new puppy, you are content to possess him and he is pleased to have a relatives. But wait – it is just the starting. There are actually 2 behaviors you will want to deal with just about immediately – jumping on men and women and biting.

This can be an issue that you or other folks may well inadvertently motivate. He is so minor and adorable, that minor tail is wagging and, after all, isn’t socialization and acquiring applied to people today necessary? Picture your cute, minor puppy being a complete grown eighty – 100 pound puppy. Will it be so adorable when he jumps on folks then? No.

Martin Bell of Houston In Property Canine Instruction says the greatest time to take treatment of this is, of course, when he is a puppy. Once the puppy jumps up on you or another person, gently spot the puppy’s feet back again on the floor. When he remains standing there, you’ll want to praise him extensively. Give him an substitute to jumping up. Puppies jump up on people today to express their enthusiasm, so it really is crucial to redirect this vitality inside of a much more socially appropriate path.


Biting is one of people things that every puppy looks to complete, and every single puppy should be taught not to do. Like lots of behaviors, this kind of as jumping up on men and women, biting and nipping can appear adorable once the puppy is little, but considerably less so as he will get older, more substantial and stronger. These following lessons from Houston Dog Training skilled Martin Bell will show the proper way to proceed together with your puppy.

Left to their very own products, most puppies find out to control their biting reflex from their mothers and from their litter mates. When the puppy becomes overenthusiastic when nursing or taking part in, the mom puppy, or even the other puppies, will easily concern a correction.

Socializing the puppy with other dogs and puppies is amongst the greatest and most effective techniques to show the puppy the suitable, and non correct technique to bite, and to curb the biting response.

The most effective time for this socialization from the puppy to occur is when it truly is even now young. It truly is very important that every puppy be appropriately socialized, seeing that a poorly socialized canine, or even worse, one that isn’t socialized by any means, can turn out to be serious as well as neurotic. Most authorities recommend that puppies be socialized ahead of they’ve got arrived at the age of 12 weeks, or a few months.

Whilst socialization may be very important to supplying the puppy with life lessons and stopping him from biting, it’s not the only procedure of preventing unwanted biting and mouthing. Providing the puppy ideal factors to play with and bite is an additional great solution to control inappropriate biting. Offering a range of chew toys, ropes along with other elements the puppy can chew is significant to avoiding boredom, preserving his teeth polished and preserving him from chewing factors he must not.

As with every coaching, it truly is vital to be regular when teaching the puppy to not bite. Just about every member with the relatives, along with near friends who may well go to, should all be advised that the puppy would be to be discouraged from biting. If a person human being will allow the puppy to chew on them though everybody else will not, the puppy will speedily turn out to be perplexed, and that can make the instruction course of action a lot extra complicated than it’s got to be.

Online Dog Accessories Shopping

Dogs are the best companion for people. Since pre-historic age they have proved their faithfulness and affection towards their masters. Even today, the importance of Dogs is intact. Their masters love them unconditionally. To show their love and affection for their doggies, their masters purchase designer clothes and accessories.

Today, dog owners have a lot of options in designer dog clothes, dog accessories and dog grooming products. To add more variety in designer dog products and make it easier to shop, dog owners can choose to shop online. There are several online stores dealing with all designer products meant for your dog.

Online Shopping for Designer Dog Clothes and Accessories

Online shopping for designer dog accessories is comparatively easier and more beneficial for dog owners. Thanks to some quality doggie couture shops that made online dog accessories shopping a pleasant experience.

However, in order to make your online shopping for designer dog clothes and accessories more pleasant, first you need to find a reputable online dog accessories shop with a wide variety of designer products. Before ordering your desired products compare the product prices with other similar online dog fashion stores. You may get better deals by doing a little bit of research on products prices.

How to Find Reputed Doggie Couture Shop

Finding a reputable doggie couture shop is not that tough. Search over Internet and you will get plenty of websites selling designer dog fashion accessories from all popular brands. But, it is very important to check their credibility before ordering any dog fashion products. Customer’s review on products and feedback about their services help in checking the quality of products and service. So, don’t forget to read past customer’s review/feedback or testimonial.

It is also important to check the security in making online payments. Before providing your credit card or bank details ensure that they are using required level of security to protect your personal information. The time taken in shipping is also important. Most of the reputable doggie couture shops offer delivery for purchased orders within 2-3 three business days.

If everything is OK, then you can finally order the selected product for your lovely puppy. Once you will experience the simplicity and ease of online dog fashion accessories shopping, you will never look at any other ways.

What is a Smooth Coat Goldendoodle?

A smooth coat Goldendoodle is of course, a Goldendoodle……but, a Goldendoodle with a very easy coat to maintain and a Goldendoodle that has a very similar appearance to the purebred Golden Retriever. There are, however, differences.

To set the record straight, the smooth coat Goldendoodle is NOT called “Flat-a-doodle” nor is there any such thing as a “Flat coated” Goldendoodle. Where that terminology came from is anyone’s guess.

More than likely it came from the same area as the “Mini doodle” area..inexperienced breeders. The term “Flat-a-doodle” reminds me of a term I saw in my local newspaper advertisment regarding a breeder who was advertising “Double doodles”. It left me scratching my head! The smooth coat Goldendoodle may seem to have a similar appearance as that of a purebred Golden Retriever, but you will notice their legs may be long like the Poodle…..their muzzle may be slender like the Poodle……..they may have some fluff about the ears and neck and of course, their bone structure may be more petite, similar to the Poodle. Not always, but sometimes.

Since beginning our Goldendoodle breeding program in 1999, we know that there are only three coat types for the Goldendoodle dog no matter how many variations a breeder attempts to create this lovely hybrid: A. Shaggy B. Curly C. Smooth While there are varying lengths for the shaggy coat Goldendoodle, there is still only three coat types. Period. There is no such thing as a “Fleece” coat doodle or a doodle with a “wool” or “wooley wool” coat. Goldendoodles come in all coat colors and can have any markings any where on their body. There is absolutely no rare markings or coat colors. Thanks to the Poodle.

We achieved our very first smooth coat in 2007 when we decided to breed one of our blue eyed, curly coat Goldendoodles to one of our purebred Golden Retrievers. “Meeryn” (as seen up above in the photo) was our very first smooth coat Goldendoodle ever achieved from such a pairing. Our intention of this type of pairing for her parents was to have at least one blue eyed doodle puppy or one with multi colored eyes. It did not happen with this particular pairing. We found it interesting as well that there was just 1 smooth coat Goldendoodle born in a litter of six. The pup was a female. The rest were males who had a shaggy coat. All turned out to be low shedding and low dander dogs. We were pleased to find out that the Golden Retriever temperament was set with the offspring of this litter.

Goldendoodle Puppy

Goldendoodle breeders have asked us how can they tell if their Goldendoodle puppy is going to be a smooth coat, curly coat or shaggy coat Goldendoodle and our answer has always been the same! They will have to wait until their puppy is closer to six or eight weeks of age. But even four hours after birth, there are some tell “tail” signs when it comes to the shaggy or curly coat coat Goldendoodle. It’s a bit more difficult when it comes to the smooth coat Goldendoodle and even the most experienced breeder will have to wait.

An experienced breeder will know over time (And I do mean years) that if they use a particular method of breeding for their Goldendoodle dogs, they know exactly what they will achieve when breeding their dogs; they will have an idea of expected colors (although many times they will get a surprise in the package) and if they breed a Golden Retriever to a Poodle, they will never achieve consistancy with size in the offspring. Goldendoodles will stay closer in size as siblings if they come out of pairings from Goldendoodles to Goldendoodles; Goldendoodles to Poodles or Goldendoodles to Golden Retrievers. The sizes of offspring are too wide and varying when a Golden Retriever and a Poodle is paired together and the temperament is always questionable. This is why as a breeder, I personally moved away from this type of pairing. The inexperienced breeder has to wait for the puppy to become closer to six or eight weeks of age. They can’t provide their clients with consistant information and they leave their clients in the dark. Hence, why over the years, we get all the phone calls from THEIR clients.

Also another reason I now charge a “consult” fee for THEIR clients. With the smooth coat, their body coat will appear to turn fluffy but there will be no evidence upon the face of the usual signs that a facial beard is forming. Their facial hairs will appear exactly as that of the purebred Golden Retriever. For the rest of their lives. All Goldendoodle puppies, except for the smooth coat, will have what we call an “upside down V shape” with the facial coat hairs, between the eyes down to the top of their nose from the time they are four weeks of age. If you are looking at the puppy directly, start looking between the eyes and you should notice what looks like an upside down “V” shape that starts between the eyes and the little hairs will spread outwards away from the eyes and away from their muzzle. As a young puppy, the hairs will still be short, but if the Goldendoodle is going to be a shaggy coat, there will evidence of the facial beard forming with little hairs sticking out and away from the face. As the puppy matures, the hairs will continue to grow outward and downward, until it forms a facial beard. Very similar to the Schnauzer and the Shaggy sheep dog. The smooth coat doodle is completely void of this usual facial beard. Their face will have the exact appearance of a purebred Golden Retriever. The nice thing about the smooth coat Goldendoodle is that they do not shed like crazy!

They are still a low shedding, hybrid dog who may work out nicely for those who would love to have a Golden Retriever MINUS the extreme shedding hairs. The curly coat Goldendoodle has a facial beard as well, but their coat is curly from the nose to their tail and the beard, while there, is not as pronounced as that of the shaggy coat. The curly coat Goldendoodle, if standing side by side with a purebred Poodle, could literally PASS for a Poodle. The only dead give away would be the undocked tail. I would love for a Goldendoodle breeder to “spoof” AKC with a curly Coat Goldendoodle by entering their dog into a show event and winning! Would that be fun or what ! That sure would show their high and mighty butts! The inexperienced Goldendoodle breeder has difficulty at times, understanding the coat changes all Goldendoodles go through. A Goldendoodle will go through as many as ten to fifteen different coat changes from the time they are born up until the day they turn one year of age with the exception of the smooth coat Goldendoodle. The smooth coat Goldendoodle will go through fewer coat changes than the shaggy coat or the curly coat Goldendoodle. The curly coat Goldendoodle seems to be curly right up until around ten to twelve weeks of age and then their coat will appear to have “flat” patches, but this is merely a coat change. As the curly coat Goldendoodle continues to mature, their curls will reappear once again.

Many times an owner will panic and believe their puppy’s hair is falling out and that something is wrong. Calm down. Your doodle is simply going through a phase. The Goldendoodle’s coat will stop maturing at the age of one year. For all three coat types. The coat the doodle has at the age of one year, is what it is. Many inexperienced breeders tell their customers that their doodle who is void of a facial beard, will grow it by the time they are a year old. This is not accurate at all. A smooth coat Goldendoodle will never have a facial beard at anytime during its life. A Goldendoodle that does not have any evidence of a facial beard by the time it is eight weeks of age, will never have one. We have come to know that the facial beard, even if the hairs are short, will be evident at a very young age.

A beautiful doodle!

The shaggy coat Goldendoodle’s facial hairs sprout out and away from the face even at the age of eight weeks. The smooth coat Goldendoodle will appear to have a fluffy coat at the age of eight weeks, but they will have no evidence of a facial beard. Not one single strand. The body coat will eventually slough off through its multiple coat changes and will become very similar to the purebred Golden Retriever. However, there will be evidence of feathering around the legs, underbody and the tail that is very similar to the purebed Golden Retriever. The smooth coat Goldendoodle has a beautiful plume tail as an adult; Can have curls about its ears; can even have curls about its head, neck and body. We always type a doodle by its face. Never the body.

a goldendoodle dog

A family had sent us the photo up above who had purchased their doodle from a different breeder and had questions about whether or not their doodle was a smooth coat or shaggy coat. Because I was not sure of the exact age of the doodle in the photo up above, it appeared this doodle was approx. four to six months of age. In our particular shaggy coat doodles, we would have already seen evidence of a facial beard and a much shaggier coat. The owners to the doodle up above told me that their doodle was a 50/50 mixture…meaning, one of his parents was a Poodle and the other parent was a Golden Retriever. If this was the case, then my answer to them would be that perhaps their doodle is a late bloomer. I have personally never seen a Goldendoodle be completely void of a facial beard by this age, coming from a 50/50 mixture but I do remember that a doodle we had sold many, many years ago…Riley….did take longer to get a shaggy coat and his facial beard because he had picked up so much Golden Retriever that he himself was a “late bloomer”.

We saw further evidence from photos the owner had sent to us (and those photos can be found at our Goldendoodle World website under the link “Meet Riley”) that he did indeed finally get his facial beard and his shaggy coat, even though his shaggy coat was shorter than we had seen in our shaggy coat Goldendoodles. When genetics sway closer to the Golden Retriever, it is possible for the doodle to obtain a facial beard later as the Goldendoodle ages, but my own personal experience with the smooth coat Goldendoodle has proven that if the dog does not achieve this facial beard by age six months, it will never have one at any time in its life. *Footnote: This article has been updated here on wordpress and was originally written by me on years ago. I have changed this article for the sake of updating my own information about the smooth coat Goldendoodle because since the original creation of this article, I have since had more smooth coat Goldendoodles born and I have come to know more about them. ** There are many people who want a Goldendoodle that has more of a Golden Retriever appearance, so this look is always acceptable. There will of course be some shedding issues with Goldendoodles who pick up more Golden Retriever genes. We have found, however, that the shedding is still by far less than the purebred Golden Retriever…..but it is more than a shaggy coat or a curly coat.


Paden, up above with his blue toy, is a green eyed smooth coat Goldendoodle from our Goldendoodle World who has a chocolate (liver) colored nose, eye trim and pawpads. He resides with his happy family in Maryland. Paden came out of a litter of three smooth coats and one shaggy coat. Surprisingly enough, we did not get a single curly coat from the litter that came from two curly coat blue eyed doodles we had paired together. Theoretically, a breeder would assume that if they paired two curly coat blue eyed doodles, that they would obtain curly coat blue eyed offspring. This was not the case in our experience. What we did see was one brown eyed shaggy coat, two blue eyed smooth coats and one green eyed smooth coat (Paden). The brown eyed shaggy coat male was our typical Goldendoodle that we generally see coming out of our 50/50 Goldendoodles. We were very surprised to see three smooth coats coming from two curly coat Goldendoodles.

We did, however, see two of the smooth coats have blue eyes and the one cream smooth coat, Paden, have green eyes. The Goldendoodle dog has always fascinated us because they seem to break every genetic rule we’ve read thus far. It does prove our point that we’ve said since 1999, that the parents of a Goldendoodle does NOT play a 100% role in the outcome of the doodle offspring, rather the entire lineage of the doodle offspring plays a very important role in their appearance, their coat type, their eye color and so on. We have literally seen offspring turn out to look very different from each other and we’ve seen offspring turn out to look nearly identical. A Goldendoodle breeder can never say for sure, before the offspring matures, what exact appearance their doodles will have because Goldendoodles break every rule that we purebred breeders have come to know from years of experience. It is also the same that the Goldendoodle breeder can never say that all of their doodle offspring will be the same exact size…per litter…based on the size of the parents. They will be wrong every time. Goldendoodles can vary in height and weight amongst each other in any given litter and the weight difference can be dramatic or it can be slight. This is why Goldendoodles can never be placed into size categories.

Purebred dogs can be lumped into size categories because it has been the general experience of purebred dog fanciers that the offspring of purebred dogs will generally turn out to be very close to the size of one parent or the other, regardless of gender. Because it is true that males and females are not particular sizes based on gender, it has always bewildered me as to why most kennel clubs will show the males being larger than the females when in fact, we’ve seen some purebred females weighing more than their brothers, as an adult dog. With Goldendoodles, every individual puppy in any given litter will either weigh more or less than each other, regardless of gender. We did, however, see that doodles will be closer in size to each other if they come from two Goldendoodles being bred together or if they come from a Goldendoodle bred to a Poodle or a Golden Retriever. Why this is, we can only assume that its because the Goldendoodle already has both breeds in its genetic make up and when paired up with another purebred dog that is already in its DNA, this may be why the doodle offspring stay closer to each other in size. Only a true DNA analysis of each individual puppy would reveal the actual answer.


We do know for a fact that the smooth coat Goldendoodle can be of any color; can have any eye color and will more than likely ONLY occur with the following pairings: 1. Two Goldendoodles bred together, regardless of coat type. 2. One curly coat Goldendoodle bred to a purebred Golden Retriever. 3. One shaggy coat Goldendoodle bred to a purebred Golden Retriever. A smooth coat Goldendoodle is extremely rare and more than likely NOT possible, coming from a 50/50 pairing. Meaning, crossing a Golden Retriever with a Poodle canine. I would highly encourage a buyer to request a DNA test from both parent dogs if a breeder has told them that one parent dog was a Golden Retriever and one parent dog was a Poodle. Since 1999, I have never witnessed a smooth coat Goldendoodle come from such a pairing.

We do know that the temperament seems to be set that is very similar to the purebred Golden Retriever for a Goldendoodle, that comes from a Goldendoodle and a purebred Golden Retriever pairing. We, ourselves, prefer the temperament of Goldendoodles that come from a Goldendoodle/Golden Retriever pairing simply because we are Golden Retriever fans and enjoy the temperament of the Golden Retriever. More can be read about the smooth coat Goldendoodle by visiting our Goldendoodle World website.

The Amazing Webkinz Craze – Prices Are ‘Soaring’ For The Webkinz Love Puppy!

Some complaints have been circulating over the past several months, concerning the higher priced interactive Webkinz Love Puppy. While the Webkinz World continues to explode in the youth market, you wonder if all the hype is causing everyone to pay more for a toy that use to cost around $10.00.

While some have been turned off by the price increase–on the flip side–a great number of people continue to buy high priced Webkinz toys by the boatloads. The popular Love Puppy is no exception.

If you take a look at eBay, you will find lots of these stuffed animal toys. Different toys are combined and auctioned together. Take for example, the Cheeky Dog and Cat including the Love Puppy. At the time of this writing, there were 17 bidders on eBay that caused a bidding war which made the price go up to a whopping $1,225.00. When observing this and many other types of auctions, you can easily see that demand is very high.

Keep in mind also, whoever wins the bidding war still has to pay a $22.95 shipping fee. So with that said, we can say that the Webkinz craze is certainly for real.

As a parent, you need to understand why the price for a Love Puppy and other stuffed animals like it has sky-rocketed and continues to climb.

When Demand is High… Supply is Low

You may or may not have notice the term “Retired” included with the Love Puppy when advertised. Sometimes the term isn’t displayed. Nevertheless, the Love Puppy, manufactured by Ganz, is no longer in production. And it may never be in production again–hence the higher prices. In addition, what was once easy to find in your local store now is harder to find.

So when your child is in your ear asking for a Love Puppy… What choices do you have? If try to change your child’s mind who sees other children with this toy is pretty hard to do. So like other parents you immediately begin to feel the pressure of the high priced war, including the craze that goes with it.

Is buying one of these toy animals worth it? Many parents have expressed–just seeing the look on their child’s face, gives a big YES.

Also if you are pondering whether or not to buy, understand that the Love Puppy is a collector’s item and is in great demand. When there are no more to be sold this toy will still be in demand. There are people now searching for pre-owned Love Puppies at cheaper prices. But little do people realize, unless owners are unfamiliar with the history, will not depart with their Love Puppies cheaply. That’s why many people prefer to go to eBay. To get a better ROI (return on investment).

If you were to come across one of these used toys that an owner is willing to sell, BEWARE! Is the toy in good repair? Are there any features missing and prohibits the toy from being interactive online?

Nowadays, collectors and resellers are buying large quantities of Webkinz toys, the benefits are great and two-fold:

1. Smart sellers make more money when selling these toys below what other retailers are selling.

2. Aware buyers know where to find these sellers and save.

On the flip side, think of how much you could sell one of these toys when your child out grows it. eBay is a great place to go to sell anything and this is what many people do.

So consider buying a Love Puppy now before (a) prices become much higher, and (b) before the toy is totally off the market. You don’t want to get a mouth full from your child. and remember the all too familiar phrase, “everyone has one but me.” This always put parents on the spot– Remember when you were a child?

The bottom-line, get out your wallet and buy now. If you find a Webkinz Love Puppy for sale buy it before, (1) the prices goes higher, (2) it’s out of stock, and (3) it’s completly off the market. You still have some time to shop around and compare prices. And when your child out-grows his/her Love Puppy, you can always sell it on eBay–it’s a collector’s item.

Selling the toy on eBay, in all likely hood, would make you a nice little profit–provided the toy is in good repair and can access the Webkinz interactive website. To open an eBay store is easy and you can do it quickly.

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The tricky topic of gender advertising and other big data advances

Is the ‘big data’ trend really something you need to master? The answer is a resounding ‘yes’. Bryan Melmed, data scientist and VP of Insights at Exponential, talks us through some examples and why SA can’t afford to bury its neck in the sand on this one…
Melmed is a true New Yorker – so much so that when we sat down for this overview after the first day of last week’s IMC, he ordered a Manhattan. That’s what makes his insight into how our local industry ticks all the more impressive.

Bryan Melmed
Bryan Melmed
But that’s not all – he also has deep expertise on quantitative and strategic analysis of digital marketing, so much so that he’s served as a consultant for media litigation as well as an in-house expert for global corporates along the likes of Droga5, MediaMind and NBC. He also holds an MBA and a Masters in Quantitative Methods from Columbia University in addition to a Bachelor in Economics from Oberlin College. Luckily, Melmed has the type of smarts that translate ideas across well.

So well, in fact, that I simply had to share some of his thinking with you. Below, Melmed elaborates on points raised during his keynote presentation, namely that big data is only human as it’s fallible and needs humans to drive it, as well as from his workshop session about just how to interpret that data to glean those useful business insights…

1. Let’s kick off by setting the context. Tell us more about the attention-deficit society and the impact of ever-shortening attention spans on advertising.

Melmed: When we look back on this era of passive consumers, it will prove to have been aberration in the history of media. Something like this would never have happened before TV! People were selective in the content they received. Advertising was simply about new products and how to integrate them. Then, with the explosion of affluence and TV, the dynamic changed. From being so tightly controlled, you could now get away with almost anything. As a result of that, what advertisers could get away with became increasingly stunning. They actually assume people would sit through their messages and be engaged throughout, it’s a strange blip in media culture. Engrossing, compelling experience was firmly in the advertisers’ hands. Now, we’re back to reality. Both advertisers and brands need to understand how they are relevant and truly add value in order to stand out and grab the consumer attention they need.

2. Delve deeper into the specifics of how South Africa uses big data…

Melmed: Not surprisingly, I’ve been asked this a few times. Simply put, South Africa does not have the scale of other countries, nor the homogeneity that exists elsewhere, especially for a country of its size. Lack of data volume is another barrier. That said, the advantage, benefit and value of big data in South Africa far exceeds that of most countries, largely because the audience is so diverse, which means you think of things in many different ways yet at heart we all want the same things. We’re now using data to bridge cultural gaps, to bridge differences of people speaking different languages. As a data researcher, you have less to work with, but the analysis and implications are more powerful here – luckily the data catches up eventually.

3. Well then, if data is fallible, as was the topic of your keynote presentation, how can we trust it?

Melmed: The only answer to this day is that you have to look for transparency in terms of how you’re collecting data, storing it and matching it to people you’re interested in. That’s the only way a buyer can truly vet their data. It’s almost impossible for anyone who is not in the industry to actually audit what you’re getting. For many, that the temptation is great to simply dilute what you have in order to get more reach or to approximate similar interests in order to meet client needs. It’s actually the digital equivalent of a used car lot – if you’re not a mechanic, you need to bring one along to get the job done properly.

4. You also mentioned that people tend to lie or exaggerate in surveys, especially about their age and earnings. What’s the behavioural reasoning for that?

Melmed: What makes people want to appear better than they are? It’s simply a powerful subconscious desire, to align with the expectations of those around us. There’s an element of wanting to appear more interesting or powerful, it’s a survival instinct we all have. Like it or not we feel our fortunes are tied into those of others around us. When you consider that, what’s the incentive to actually tell the truth, especially to yourself?

5. True. That links to your point that with big data, context is everything. Especially with your example in the keynote of married men visiting dating websites around a Valentine’s Day for inspiration and advice rather than to cheat – it’s fascinating, tell us more…

Melmed: Context is something that only a human being can bring to the situation. In the case of the dating website it was poor at best – if we recognise that they weren’t just looking at profiles we’d know they’re not looking to cheat. There’s no doubt we need to understand the underlying motivation or core benefit driving the behaviour as we only see how it’s exhibited.

One example of this is to look at high-end headphones. There are widely different reasons these are bought – some pay for the image, some for the actual sound quality. If you were trying to diversify product line SKUs, it would be easy to discern the different buyer types. Factor in decision-making factors, like bringing prominence to price and build quality as being more important to fashion buyers. By getting a complete picture of the users you’d find that those who participate in yoga and have strong fitness interests tend to also have high spend on fashion, an interest in their outer appearance and holistic health. On the other hand, some just want to look great while doing it. So there really is a huge difference between finding a man shopping for lingerie on Valentine’s Day and doing so in July, and usually a human has to step in and say ‘this is why’.

Think of a strong cellular network. Look at who is buying the product. There’s a difference between those who need the ‘best of everything’, even if it won’t actually make a difference to their life at the end of the day, compared to a family based in a rural area that actually genuinely need the strong signal. A robot can identify the cohorts, but you would need to emphasize different things. So if you were going for the family-oriented ‘must have it all’ purchaser, you could target those furnishing new rooms or buying pregnancy things. It’s about using data in a clever way and also taking a collaborative approach to find who your product resonates with. You can differentiate at the product level.

6. Interesting. Let’s look at gender split in advertising as its women’s month, you spoke of the olden days’ advertising message that cigarettes were promoted as ‘torches of freedom’ to get more females purchasing the product, does that extrapolate to 2015? How can we flip that perception of women from weak to strong, as successfully done in the Cannes Lion-winning Always #LikeAGirl campaign?

Cell C Foundation keeps the animals warm this winter

Cell C Foundation has made a R35 000 donation to Mdzananda Animal Clinic in Khayelitsha, Cape Town which will help keep the animals warm this winter.
Cell C Foundation keeps the animals warm this winterIt came to the rescue after a desperate appeal through the media to animal lovers and the general public to assist with donations following a number of their animals dying because of the cold.

Over the months the clinic, which operates from six recycled shipping containers in the heart of Khayelitsha, has been faced with a terrible plight as the cold weather bites deeper.

It was reported that two puppies died earlier this week and a few more did not make it through surgery because of hypothermia. There were also challenges of electricity costs which the organisation is unable to afford and has since resorted to alternative ways of keeping the animals warm.

Sister Ros Stone, veterinary nurse at Mdzananda Animal Clinic, emphasised the importance of the clinic to be heated as there was always a risk of animals going into post- anaesthetic shock and then dying.

“The sad reality and a heartbreaking part of it is to experience a dog shiver uncontrollably with its teeth chattering because of the freezing weather,” says Mdzananda Director, Felipe Perdomo.

This project has a vibrant and busy volunteer programme which regularly hosts visiting veterinarians, veterinary nurses and Vet technicians.

Cell C employees in the Western Cape Region have volunteered to build dog kennels at the clinic on Mandela Day on July 18. Some of these kennels will also be sold to the community so that they too can protect and keep their animals warm this winter.

Suzette van der Merwe, Managing Executive of Cell C Foundation, said: “We are delighted to be able to contribute to the welfare of these animals because the Mdzananda Animal Clinic plays a vital role in the life of the community.”

Recruiting outdoors, where everyone’s attention is up for grabs

Billboards exist for many reasons – driver distraction, consumer attraction and advertiser satisfaction. King Price got all three when it erected a clever recruitment ad right outside a competitor’s offices…
It takes a lot for an ad to really resonate with its intended audience. There are clever ways of tying in to strong emotion, but these are usually the domain of the radio or TVC, where you have a little more time to attract an interested party.

When it comes to print ads, your time with the eyeballs you’re after is limited – even less so with outdoor billboard ads, where you rely on the driver being stuck in a traffic jam or bored on public transport and looking around for a distraction.

The billboard
The billboard
Enter King Price, king of snappy outdoor recruitment. Some call it cheeky, others naughty – whatever you decide, there’s no denying it elicits a response of sorts, which is a win in the advertising industry. Natalie Bisset, General Manager of Marketing at King Price, tells us more…

Bizcommunity 1. Competitive advertising at its best! Tell us how this differs from the typical outdoor ad?

Bisset: We don’t generally compare ourselves to our competitors; we know we are in a league of our own. Not just because of our unique product offering, but also because our marketing budget is a fraction of that of ‘the boys in green’.

That said, this billboard is not part of our advertising campaign, but rather forms part of our most recent recruitment campaign aimed at industry experts.

Bizcommunity 2. Aha. Who devised the ad – what was the brief?

Bisset: Our team brainstormed the message together; it forms part of our recruitment campaign which will be implemented across outdoor, print and online, with the aim of attracting some fresh talent to assist us with our rapid growth and launching our new products.

We are growing at a rate of more than 50 members of staff a month, and we think it’s a lot more effective to speak to potential candidates directly. We want to hire people who want to work at King Price.

Bizcommunity 3. Good strategy. Has there been any comeback on the ad?

Bisset: We’ve received hundreds of compliments on our courageous, out-of-the-box idea. And of course, we’ve also received loads of CVs to go through!

Bizcommunity 4. That’s great! Let’s look broader, to King Price’s tongue-in-cheek approach to marketing and advertising…

Recruiting outdoors, where everyone’s attention is up for grabs
Bisset: Insurance has been seen as a grudge purchase for too long. Most people would rather scrape the scale off of their shower doors with their teeth than talk about policy exclusions, underwriting conditions and claims procedures. We get that and we’re here to make insurance more enjoyable in every single way.

King Price Insurance doesn’t have a lot of cash to spend on fancy commercials (take a look at how low our premiums are and you’ll get it), but what we do have is an amazing, fun, crazy company culture and a game-changing approach to insurance. That’s why we need to make every cent count when it comes to cutting through the clutter and communicating with the public.

We want to be the ‘Nandos’ of the South African financial services industry: edgy, funny, cheeky, disruptive and courageous. We don’t have a chicken-grilling station in the office yet, but between the free Slush Puppies and popcorn we give our staff, it just might be on the cards one day…

Certainly sounds like the right balance of humour and consumer insight to keep the business fire burning and attract today’s fickle employee. For more on King Price, visit their Twitter feed.

Buy Maltese Puppies And Enjoy In Your Home

Maltese terrier puppies are lovely and few individuals can resist them. These small little pets end up in many a house because they are hugely well-known due to their small dimension. When you consider purchasing a Maltese Terrier pup, you need to deal with some factors before you carry that little tennis ball of fur in the house.
Your Maltese Dog Needs Some Supplies
There are a variety of resources you need to have already introduced even before providing your Maltese pup at house from the pet breeder. You need to be ready with the appropriate self care devices, a dog crate for dog crate exercising, and documents for burglary your little dog.
Discovering a Name for Your Maltese Puppy
Labeling your Maltese is not as simple as it appears to be. You’ll find out that some of the first brands you are considering are over-used. You cannot pick a lengthy name for such a little and lovely little companion. You can find online a lot of guidelines on how to find a name for your Maltese Terrier pup. Buying a name to suit your dog and his character is one of the most significant things you will do as a new pet proprietor.
Maltese pet dogs for Sale
Where can you discover a Maltese Terrier dog for sale? Is a Maltese from the pet shop the same excellent of dog that you can get from a breeder? You should take into account several significant factors that will make sure a excellent and healthier dog when you are looking for your new dog. One of the first and most significant factors you should do is to discover the right pet breeder who has excellent dogs.
Selecting the Appropriate Maltese Dog for You
Choosing a excellent puppy out of a cover is not simple. If you like this kind, you’ll also discover very challenging to select only one from the Maltese pet dogs that are such lovely little golf paintballs of fur. It may also combination your thoughts to look for a Teacup Maltese Dog. When you select the puppy for your household, use your thoughts and not only your center, because otherwise you danger purchasing a dog of low excellent, or one with some illnesses. If you strategy on reproduction your Maltese later on, you should pay a lot of interest at the excellent and wellness of your pet.
Taking Care of your Maltese Terrier Puppy
Maltese Terrier puppies require a special level of care. There are particularities about their coats that require constant grooming and maintenance, as well as routine baths to keep it glowing white. These are dogs of quite small size, so your entire home needs to be puppy proof before bringing home your new pet. You should also pay attention to its vet regular examinations, because the Maltese Terrier breed, like all the pure breeds of dogs, is prone to specific genetic and health issues. You should seriously consider how you take care of your Maltese Terrier puppy.

Keep Your Puppies And Kittens At Reliable Day Boarding Care While You Are Away At Work

Going out there and buying a puppy or a kitten is an easy task. But looking after the pet and catering to its daily needs is a different world altogether. And it is also not right to keep a pet just for the sake of it keeping one and not take proper care of it. It becomes especially difficult if you are a working person and you have no choice but to keep your pet alone at home. Your busy professional life, however, should not deter you from keeping pets at home. Fortunately for people like you, there are many facilities available that offer to take care of your dog for the entire day till you are in office. You can also keep your pet under the care of professionals while you are away on a vacation. This is a very reliable place where your dog will be in good hands rather than keeping them with strangers. Be rest assured about the well being of your lovely pets. You can browse the net and check whether such day boarding facilities are available near your place too. Once you find out the place, you can call them a reserve a time slot beforehand so that you do not miss on this wonderful opportunity.

It is also possible that the pet shops have a separate section for dog grooming and training. The grooming session includes nail polishing, fur coloring, show cuts, puppy cuts, bathing, nail clipping and much more. On the other hand, the training session will give you a complete training module of how to train your pup housebreaking, obedience training, hand signals and commands good behavior in public places. This will ensure that you have a well mannered addition to your family. Interestingly, most pet shops also provide door to door pick-up and drop-off services so that your pet is safely returned home.

Besides providing grooming and training services, they also have a wonderful collection of puppies and kittens for sale. And this collection is available on the internet also. If you are hard pressed on time, all you need to do is browse through the online stores offering all kinds of puppies for sale right from the unique designer mixed breed puppies to the finest purebred puppies. The specialty of these puppies is that they are handpicked from some of the best dog breeders around the world.

Online stores have a very easy to use website in order to facilitate a hassle free search. All are at place according to the size and breed of the puppies and kittens. You will be awestruck once you see the teacup puppies and toy sized puppies which include Maltese puppies, Chihuahua puppies, Shih-Tzu Puppies and Yorkie puppies for sale. In the medium sized puppies and large breed puppies, they offer everything from German Shepherd puppies to Rottweiler puppies to Boxer puppies and English Bulldog puppies for sale. Prices are quite reasonable and are based on breed, size, cut and condition of your pet’s coat.